Schmalenbach Award for Dr. Max Backhaus

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Date: 
Wednesday, January 10, 2018

Dr. Max Backhaus has won the 2017 Schmalenbach Award. The Schmalenbach Award is one of the most prestigious dissertation awards in Germany. The Schmalenbach Stiftung awards a prize for outstanding scientific papers from the field of business research in conjunction with the Schmalenbach-Gesellschaft e.V. and the German Academic Association for Business research. Dr. Max Backhaus has been awarded for his doctoral thesis "Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity". In his thesis, he answers the question of whether a crisis event has a negative effect on the course of brand perception in the subsequent weeks of the crisis.

For addidtonal information on the thesis :- http://kups.ub.uni-koeln.de/7365/

Information Link :- https://www.wiso.uni-koeln.de/en/news/news-faculty/schmalenbach-award-fo...